Connect with us

SEO

Recent Digital Marketing Announcements Made By Google and YouTube

Published

on

As social networking channels continue on their evolution streak, the digital marketing opportunities for companies are bound to increase. The new developments in the social media field are expected to allow digital marketing specialists to connect more deeply with their targeted audiences, at more frequent intervals. In November 2011, Google and YouTube made key announcements, which not only highlighted vital trends in the social media sphere but also expounded great opportunities for digital marketing specialists.

Video-sharing giant YouTube made a recent announcement that they will be entering into premium content, by launching a hundred niche content channels in partnership with leading digital marketing brands (such as beverage maker Red Bull), as well as media giants and popular celebrities. YouTube’s foray into premium content does not come as a surprise, as they have made it known that users upload more than 24 hours of content, every 60 seconds.

In fact, the number of viewers on YouTube is larger than that of network primetime television, with more than four billion views per day. In addition to this, YouTube has become sort of like a search engine, with users running billions of video-related searches everyday. As a matter of fact, YouTube has become sort of like the second largest ‘search engine’, with people running more search queries on it than on Yahoo. Leading digital marketing experts believe that with the launch of premium content, YouTube will increase its already significant audience, even further.

Google also lately announced the introduction of its new Google+ brand pages, which they have named ‘+Pages’. We had written about this new feature, which is similar to Facebook’s business pages, in one of our earlier articles. According to various digital marketing professionals, Google will most probably integrate the social graph of Google+ with its digital marketing offerings and other products. With Google+, Google is not developing yet another social networking website; instead, it is trying to create a social layer through which it can enhance the user experience provided by its other products.

The announcement of the launches of both the YouTube premium channels and +Pages, means that Google is creating a blueprint for expansion, which focuses on the strategic inter-relationship between digital marketing content and social connectivity. This means a lot for digital marketing professionals, who should keep themselves abreast of the latest technological developments, so that they can bring the most value to their clients.

I am a Writer, Blogger and I love Photography, as well as do a lot of Traveling, Counseling, Volunteering (have volunteered WHO health projects, AOL programs) & enjoy life to the fullest.

Continue Reading

SEO

What is an SEO Score?

Published

on

It is highly likely that people know SEO but quite often you get to hear this SEO score thing in office, from friends who develop websites and in several other occasions. Also, how to improve their SEO scores, and you are like utterly bewildered what is all this stuff? No worries, here you will get the answer to all your questions.

Here is why and how SEO score are important…..

Have a look….

Let’s know SEO first:

SEO stands for Search Engine Optimization. A process which improves the visibility of your website in search engine result pages. SEO stands for improving your rankings only using “natural” and “organic” ways, not the paid ones. SEO is an integral part of digital marketing and a predominant factor when it comes to the visibility of your website on the Internet. The goal is to be seen by as much potential customers as you can.

Now that we have a better insight about what SEO is, let’s me throw light on SEO score and its importance for any company.

SEO Score:

“An SEO Score is a measure to evaluate all the technical and user-facing aspects of your website. Having a good SEO score mean organic traffic and higher rankings.”

So, we can say that an SEO score represents a final result of the process of measuring all of the aspects of a website. The aspects that are being measured here are the ones that contribute to the search engine ranking results of your business. The two basic categories that we can divide this process are measuring user-facing aspects and aspects that are technical.

Further, the final SEO score of your website is determined by the performance of 4 subcategories such as user experience, technical, mobile and content. Also, it is quite important to have good indexability, server response, user content quality, indexablemeta content, user-friendly visuals, responsiveness and user-friendly navigation to achieve higher SEO score.

The major question is “Are the search engines crawlers able to index your website properly?” and if not then what’s the solution?

To find out your website’s final SEO score, you need to check how your website is doing in all the above mentioned subcategories. These checks are performed by inspecting various properties of your website and giving you the specific scores for each individual check. It is essential to have a high ranking SEO Score. If your website is indexed high in the search engine it means that the score is good and if it doesn’t appear in the initial pages of the search it simply means that it has poor SEO Score.

SO, if you struggling to get good SEO score, then here is how you should improve your SEO score;

How to improve an SEO score:

If your website can’t be properly indexed, it won’t show on search engine result pages. Don’t overlook technical SEO, as it is the foundation of your website’s organic traffic – make sure you do it in the right way.

Domain Authority: Now comes a term Domain-Authority (DA),you might have heard about it several times (also known as thought leadership). It describes how relevant it is for a specific area that your business is in. While starting your business make sure that you are Choosing a good domain name. Your domain name should catchy and easy to remember. Also, whatever domain name you are using make sure that it doesn’t expire anytime soon. If you are experiencing problems with your current domain name, you can change it.

Your niche. In order to become a well-known brand in your particular niche, make sure that it’s legal. Do this by creating amazing content and engage actively with your followers to boost your reputation.

Indexability: Indexability of your website determines the chances that your website will be displayed in search engine result pages. In order to have the perfect score on indexability, your website needs to achieve full indexing. This will help search engine bots to crawl through every part of your website and collect the valuable information that will be later stored in the search engine’s database.

The URLs: The URLs that you’re using on your website can have a major impact on your SEO scores. Improving user experience. A great URL can be read with ease, by both humans and search engines. It provides your users with a clear indication of what the content of the destination page will be about. This gives your users enough knowledge about your article before they even click your link. User experience is extremely important for good SEO rankings.Make sure that:

  • Your URLs are simple
  • Your URLs are definitive
  • Are separated with hyphens
  • Only lowercase letters are used

Backlinks: Backlinks are also called “incoming links” or “inbound links”. The purpose of backlinks is to link one website to another. The links that are going to an external website are called backlinks. Backlinks are very important as they represent the confidence factor between your website and the website from where your users arrived, via your backlink. If there are many websites that link to the same web page, it will give plenty information to the search engines.This will boost your SEO scores.

The speed of your website: The speed of your websiteis considered as a major SEO ranking factor. Loading speed of your website has a crucial impact on you retention rates. Studies have shown that any of your web pages that needs more than five seconds to load will lose 25% of the initial visitors who came there. So, look into the matter as soon as you get to know that the speed is affecting your SEO scores. How to improve the speed of your website

  • Optimizing images. 
  • Using simpler website design. 
  • Enable caching.

Avoiding spam: Don’t forget to follow google’s guidelines to avoid spamming. Your content should be absolutely relevant.

Your Content: SEO scores of your website is very much determined by how relevant the content on your website is, for a particular set of keywords. Writing an amazing content can majorly impact your website. It not only affect your Google‘s ranking scores, but also affect how your visitors perceive your brand.Pointers to keep in mind for content SEO scores:

User Experience: User experience stands for the overall experience of a visitor using your website. It majorly focuses on how easy and pleasing is your website to the users. User experience SEO scores depends on:

·       User-friendly navigation

·       User-friendly visuals

Mobile metrics: As mobile marketing is growing rapidly, and with the raising competition you always have to adapt to different marketing strategies. Factors that influence my mobile SEO scores:

  • Responsiveness
  • Touchscreen readiness
  • Loading speed

Keep working on all the parameters of SEO score improvement and get the highest ranking!!

I am a Writer, Blogger and I love Photography, as well as do a lot of Traveling, Counseling, Volunteering (have volunteered WHO health projects, AOL programs) & enjoy life to the fullest.

Continue Reading

SEO

What is SEO in digital marketing?

Published

on

SEO, a subset of digital marketing!!

Search Engine Optimization, or SEO (also called: online marketing, Internet Marketing, search engine marketing, e-commerce marketing), is an integral part of any digital marketing strategy. It is the process of creating a web page easy to find, easy to crawl, and easy to categorize.In order to help your customers find out your business from among thousand other companies.In other words, marketing the modern way!

Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages (SERPS) across a range of specific combination of keywords (or key phrases) entered by search engine users.

SEO in Digital Marketing

Let’s talk with the help of examples: Here are two situations, situation A and situation B. In situation A, You started a restaurant keeping in mind every detail but forgot to have any signage onto it – no name, no windows…nothing in particular. Whereas another situation is B, there is another restaurant just close by having a nice signage onto it with all the detailed description of the dishes served there. Which one would be more visited by place for the customers? Definitely, the latter one because there the customers  would ask for what you sell, your speciality and some of these customers would tell other potential targets about their eating experience and about your speciality and your services.

The first one is an example of a website that is not optimized, while the second one relates to an optimized website.

Hence, it is easy to understand with the above mentioned example that SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies.

Today, SEO is an integral part of any digital marketing strategy. In a layman language SEO is a process to drive customers to your business via online platforms. And to do that, the most important thing is to ensure that the website ranks higher in the SERP (search engine result page). For example, nearly 14 billion online searchestake place every month. With the arrival of Global economy nearly every business have an online presence today. Just imagine a fraction of those 14 billion searches happen for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.

For any business, advertising and marketing is of utmost need. For online businesses SEO, works best to garner a huge amount of web traffic. It gives an opportunity for a great deal of free advertising.

SEO plays an important role in making a website rank in the first page of SERP. If ever you have noticed, people generally scan and review the first two pages of the SERP, they don’t bother to go beyond that. Today, nearly 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC,Social Media Marketing, Email Marketing program, SEO provides fairly good ROI.Daily, nearly 80-90% customers check online reviews before finally purchasing any products.

How is SEO beneficial?

SEO can be called as pillar of digital marketing, a strong pillar. Here are 20 most common benefits of having SEO in digital marketing.

  1. SEO Results to Higher Conversion Rate
  2. SEO is free advertising not involve any paid advertising
  3. SEO increase leads & sales
  4. SEO makes your customers more informed
  5. SEO increases your visibility and brand awareness
  6. SEO is more cost-effective compared to any paid advertising service
  7. SEO will increase your web page & social traffic
  8. SEO can generate High-quality traffic
  9. SEO traffic is more likely to convert into potential customer
  10. SEO 90% more clicks compared to any paid advertising
  11. SEO will improve the user experience of your website
  12. SEO improves your overall marketing ROI
  13. SEO improves the safety and security of your website
  14. SEO will increase your social media followers
  15. SEO will increase your email newsletter subscribers
  16. SEO improves your website’s click-through-rate
  17. SEO builds trust and credibility
  18. SEO can increase your website referrals
  19. SEO is affordable for Small Business
  20. SEO increases the value of your business

How does SEO work?

Unlike humans search engine are text-driven, search engines are the software that crawls the web page content. They do a number of activities that bring search results – crawling, scanning and storing (or index). Some of the elements that are known to build up a quality score are as follows:

  • Website names and URLs
  • Page content
  • Meta tags
  • Characteristics of Link
  • Usability and accessibility
  • Page design

Let’s understand how it works:

  • Crawling:Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. In this connection, it should be important to remember what all a search engine can crawl: it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Those that are not viewable are not spidered and not indexed or not processed. On the other hand, they will be missing for search engines.
  • Indexing:Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. This is how search engineworks. Essentially correct optimization of the page is needed because the search engines cannot understand the page content. Like it was explained above with the example of restaurant.
  • Search work:Whenever there will be any search request, the search engine starts its process, i.e., it contrasts the key phrases searched with the pages indexed and stored in its record. More than millions of pages have the same search phrases. So, the search engine measures the relevancy of all the pages as per the search request and matches with what it indexed as per the keywords inserted in the SERP.
  • Algorithms:A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains catalogued keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. There are Three search algorithms:
  • On-site
  • Off-site
  • Whole-site algorithms

 

OFF PAGE:

Off page is basically for people to promote their website through internet. Off page includes:

Social media:Social media is a platform through which once can communicate the message and get people engaged. Activities such as blog, website etc. comes under it.

Bookmarking:To promote our website by bookmark our website, blog or other social threads.

Forum Submission:Related to website, business, and make connections with community, suggestions, answers and questions.

Blog Directory Submission:To build quality backlinks. Choose directory and select proper category.

Article Submission:You can submit your article in a high PR article submit, making links available. You must ensure that the content you are submitting is unique and of a high quality.

Question/ Answer:To gethigh traffic on your age you can have question answers. Question Answers should be related to your business.

Video Submission:You can also upload videos on popular sites by giving them,titles, tags, descriptions, links.

Image Submission:Upload a relevant image of your business on popular sites by optimization with correct URL title, tag.

Info graphics:Make creative info-graphics.

Document Sharing:Create attractive documents related to your business (like articles, descriptions etc.). All your documents must be unique.

 

ON PAGE:

On page is basically done within the website. Such as:

  • Meta Title
  • Meta Description
  • H1-H6
  • Content Optimize
  • Internal linking
  • Keywords Research
  • Google Analytics
  • Web master tool

 

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. That is the reason why same search string generates different results in different search engines having distinct algorithms. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so, if you want to stay on the top, you must know how to adapt to these changes.Sound SEO expertise is all one need to rank first in the search.

To get the highest ranking or highest PPC you need to use the best and most relevant keywords to appear first when searched and for that give your best while using SEO for the Digital Marketing!!

Keep Advertising and promoting online!

I am a Writer, Blogger and I love Photography, as well as do a lot of Traveling, Counseling, Volunteering (have volunteered WHO health projects, AOL programs) & enjoy life to the fullest.

Continue Reading

Trending